The Brief
Client: Kentucky Fried Chicken (Great Britain)Venue: ODEON Luxe Leicester Square, LondonDate: 7 May 2025Service Provided: Online pre-registration system development and on-site check-in infrastructure in support of Premier's event delivery
KFC’s annual RSC RESET Rally brought together senior leadership and partners for a high-impact conference at ODEON Luxe Leicester Square. Premier Events, Event Management were appointed to deliver the full live experience and requested support from Premier Connects to handle pre-event delegate registration and on-site digital check-in.
Key Objectives
Build a branded, secure online registration portalEnable accurate pre-event data capture and badge preparationSupply device based check-in technology for use by Premier’s on-site staffDeliver a reliable and streamlined front-of-house system for high footfall
Pre-Event Preperation
In the run-up to the event, Premier Connects worked alongside the Premier Event Management team to ensure the check-in experience started long before doors opened.
Attendee Portal Build
A bespoke, KFC-branded pre-registration portal was developed, capturing all delegate details and preferences securely. With over 330 registrations processed, this system laid the foundation for accurate attendance data and smooth check-in.
Technical Setup & Equipment Planning
Four iPads were prepared and pre-configured with QFlow software, allowing the on-site Premier Event Management team to manage guest arrivals quickly and accurately. Additional iPad protection cases and backup hardware were readied as part of the delivery plan.
Data Handover & Team Briefing
Once registration closed, final data was exported and provided to the live events team, allocation, and staffing. This handover ensured full alignment between pre-event tech and on-the-day execution.
On-Site Execution
On 7 May, Premier’s Event Management team took control of front-of-house registration using the iPads provided, with check-in systems running smoothly from start to finish.
Live Check-In
Using QFlow on iPad, the team scanned and verified attendee entries on arrival, managing high volumes efficiently. Guests were greeted, checked in, and directed to their designated areas without delays.
System Stability
Connectivity and software remained stable throughout the day, with no technical disruptions. The devices, prepared by Premier Connects, were plug-and-play ready, requiring no intervention on-site.
Delegate Experience
From digital invite to welcome at the door, the process was streamlined and professional—contributing to a seamless and branded guest experience in line with the prestige of the venue.
Post-Event Wrap-Up
As the event concluded, the focus moved to ensuring clean system closure and data transfer.
Device Recovery
All iPads and support equipment were returned without incident. Hardware logs confirmed full system use with no downtime or performance issues.
Data Reporting
Premier Event Management were provided with post-event attendance summaries via the QFlow platform for reconciliation and reporting back to KFC stakeholders.
Client Feedback
Feedback confirmed that the pre-registration system helped reduce manual effort and increased arrival speed. The on-site system was reliable and contributed to a strong overall event experience.
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